Findmypast is a world leader in online genealogy.

With over 8 billion records and more than 11 million historical newspaper pages, it’s the best place for history lovers to trace their family trees.

Irish people have emigrated across the world and many are proud of the Irish ancestry, Findmypast are proud to have the largest collection of Irish records online.

Art Direction

Design Direction

Interface Design

The challenge of the online campaign is to introducing new customers to the breadth of Irish records available on Findmypast.

Within a very tight timeframe, we presented six visually emotive campaign ideas for initial discussion.

We came to understand that many descendants of Irish settlers very much identify with the Irish and like to think of Ireland as home. One of the routes using Irish landscape imagery to connect people Ireland was chosen.

Facebook Canvas Ad

We developed a set of campaign assets that ran across social media as well as an independent micro site.

As well as traditional Ads we also utilised more engaging and compelling formats including Facebook Canvas to enable us to deliver a full story to explore.

I was responsible for concepts, picture research, photo-manipulation, content planning, design and animation.

Standard banner formats

Using dramatic landscape imagery we were able to engage people and grab their attention.

The campaign was very successful overall and was extended numerous times and is still active today.

Concept print advertising