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Cloudburst

  • Sep 28, 2012

Cloudburst - Randlerambles weekly collection of observations, thoughts, commentary and opinions

I’ve been wanting to do this for a while now and today I’ve finally got round to publishing the first of what I intend to be a weekly blog post called Cloudburst.

My plan for Cloudburst is to be a braindump/catalogue of blogposts, links, talks, stats, graphics, interviews, influences etc that I’ve seen, read or heard in the past week. I aim to keep Cloudburst simple, to the point and concise, some weeks I’m hoping to be able to write my own thoughts, opinions and predictions on subjects, other weeks it may just be a series of links or stats.

So here we go: Cloudburst 01 – Video

I hope this makes some sense and is of use…

I’ve been to two very interesting talks recently, one hosted by YouTube – A Producer Toolbox Session at Google HQ and the other by Brainient – Demystifying Cross-Device Video Advertising. The common theme for both talks was the growth in consumption of video and the recent change in how people now consume video and other content across multiple devices.

Insightful YouTube video stats:
• In 2013 90% of all internet traffic will be video – (pretty obvious if based on bandwidth as the files are huge)
• Over 4 billion hours of video are watched each month on YouTube
• YouTube is localized in 43 countries and across 60 languages

I hadn’t really thought of this before but one amazing fact is that YouTube is the world’s second largest search engine.

TV is undergoing a second revolution, changes in the distribution landscape allow for a more immersive experience. Did you know that 77% of video today is not watched on TV but across other devices.

Want people to watch or engage with your video or brand? Here’s a couple of useful tips from YouTube.

The 3 secrets of a winning video strategy are:
1: Optimised Discovery – Learn how to optimise your video for YouTube
2: Create authentic content – Content that would never be seen on TV
3: Build your community – Interact with an audience and involve them

Some simple tips:
• Use custom thumbnails – Increase video views by 367%
• Use annotations – Increase video views by 110% and subscribers by 235%

Video is hugely important for brands and will become even more so in the next few years.

Moving onto Brainient their Breakfast and Brains talk at the IAB was fascinating.

To kick things off they demonstrated the world’s first interactive video ad compatible with the XBOX Kinect. Viewers can now use hand gestures like swipe, zoom-in, zoom-out or wave in order to interact with ads from the back of their couch. Very clever stuff and you can read more here.

The IAB have recently completed what they think is a world first in tablet research, here are some insightful facts on the rise of smartphones and tablets:

• Smartphones are changing the way we shop 38% use smartphones in store for price comparisons
• 45% of people expect their favourite brands to advertise on tablets
• Tablets are the biggest multi task device 51% use with TV, 35% Mobile use with TV, 33% Desktop with TV
• Tablet owners shop a lot, 4.26 hrs per week. 72% purchase weekly
• 10.4% of the UK population now own a tablet computer

• 1 out of 4 YouTube views in the world come from mobile devices.
• 1 Billion mobile views a day in 2012
• 3 hours of video is uploaded per minute to YouTube from mobile devices

It’s a Multi-Screen World – Brainient blog post

Tips on Advertising on tablets:
• Interactive formats create a connection – consumers like to ‘get their hands dirty’ with tablets
• Interactive ads generate 267% higher brand re-call than non interactive

What does this mean?
It is redefining how agencies need to plan campaigns, cross device strategies for brands will become key to a successful campaign.

………………………………………………………………………………………………………………………….

This week I have been watching:
Creative Circle – Morris Hegarty
A superb interview: Ed Morris interviews the Legend of advertising Sir John Hegarty
If you buy one book this year I would advise you to get – Hegarty On Advertising, Turning Intelligence into Magic. Genius

TED – John Lloyd: An animated tour of the invisible
TED – Andrew Blum: What is the Internet, really?
Union HZ – Always A Fire | Chad Jones Documentary

This week I have been listening to:
Alex Bogusky – The importance of Thinking Prolifically

This week I have been reading:
Tom Uglow – On making more mistakes
Brian Solis – Infographics are not a social media strategy
Tait Technologies – Moving images at the Olympics
Tech Crunch – The Mobile Payments Fustercluck
How Google Builds Its Maps – What It Means for the Future of Everything

So that is Cloudburst 01.
I’m obviously finding my feet with this format at the moment, have re-written certain sections a number of times and am still debating the success of the structure.

If you have liked Cloudburst, have any suggestions, feedback, pointers etc then please get in touch I’d love to hear what people have to say. Thanks for reading.

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