Voodoo Park are all about being brilliant data centric digital marketing innovators.
From predictive analytics platforms, through marketing consultancy they are a multi talented team that focus on generating not just data but true human insights.
They needed a brand that truly represents the magic they deliver for their clients.
Brand & Identity Design
The existing brand focussed on the secretive dark arts of ‘Voodoo’, the colour palette was dark as was the imagery.
The time had come to develop a new strategic brand that better explained the magic and colourful personalities within the company.
The brand process began with a workshop to explore positioning and research phase to start the development of the visual branding.
Purple symbolises mystery, creativity and magician so was a natural choice for the primary colour.
A colour palette was developed around the primary colour and a core set of brand components developed.
Images were chosen to convey a variety of emotions, from trust, wisdom, strength passion and confidence etc