The numbers are huge, the amount of data is massive, it’s growing rapidly and shows no sign of going away!
The increasing rise in social media has resulted in an ever-growing army of online micro-publishers. People from all over the world across all continents are sharing, publishing, commenting, tweeting, uploading, rating, purchasing, writing, blogging all aspects of their lives, thoughts and opinions every minute of everyday.
Services like Twitter, Facebook, Flickr, WordPress, Blogger, Tumblr, Instagram (you could fill a page with brands in the social space today) are making it easier and quicker for people to create, publish, share and connect others to the content they create.
Some of the above services have become indispensable tools in the worlds of politics and protest, it’s serious stuff.
In the past couple of years, social media has taken on an important role in presidential campaigns, political uprisings, revolutionaries in the Middle East, awareness of horrific atrocities that before would have been silenced and numerous protests and demonstrations across the western world.
It’s an incredible phenomenon that leaves me quite speechless. I could never have imagined this when I first started in what was then called ‘New Media’ back in 1997.