Big Egg Hunt

Big Egg Hunt

A most eggstraordinary event is happening around London in the run up to Easter. Over 200 very special eggs created by both famous and amazing artists have been hidden across the streets of London. The Big Egg Hunt competition is to find as many as you can to be in with a shout of winning The Diamond Jubilee Egg no less!

The website has been developed by Made in Fallon, Fallon’s in-house design agency. The site works superbly well for two reasons. Visually it is playful, colourful and the illustration style works fantastic on the Zone maps but it is the way the site has been executed that really interests me. It is a great example of what is being termed as Responsive Design. The way the site visually looks, delivers graphic assets, imagery, content, navigation, etc has all been tailored to the device or platform that you are viewing the site on.

So this has got me thinking! I have been studying, thinking some more, saving articles, pondering, and then thinking some more about Responsive Design for a number of months.

Day to day work projects at the moment aren’t allowing me to attack a piece of work in this manner so I am going to re-design and re-launch this blog as a self initiated responsive design project.

It’s exciting and daunting all at the very same time. I know there will be a ton of work to do, lots of problems to solve, a number of people who will get tired of my endless questions and pleas for advice but it will be good fun.

I would normally pull together a team of developers, UX experts and creatives on a project of this nature, for now though it will be just me, a sketchbook, iPad and my thoughts.

I’ve literally made my mind up to do this today. That is as far as I have got in the process. I know I want to record every development, I will post up thoughts, images, sketches, prototypes etc up to the usual channels including Flickr, Pinterest (why not everyone else is..) etc.

I need to consider the right approach to this project, it will be slightly different to what I would term a normal website development. It is feasible I need to consider the most restrictive screen resolution first, then build into the larger template and canvases. If anyone out there has opinions or experience in this approach then get in touch I would love to hear from you.

I will try and write as many posts as I can on the thought processes and developments. It may take a while in-between work and family life but will make a great case study to look back on.

I’m off to do some more thinking…

If you’re interested in finding out more about Responsive Design, the links below provide some interesting reading.

Media Queries, Web Design Ledger, Mayfield Digital, Line 25

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