
I don’t normally watch much tv these days as I can’t stand any of the reality tv nonsense which seems to be the lazy option of filling broadcast hours. But this new advert for McDonalds really made me sit up and pay attention. I wasn’t really going to blog about it but it seems I am not alone in thinking that it’s a great campaign. A very well observed script, beautifully voiced accompanied by good direction. Are we really at the point where a fast food chain is producing the best ads on telly?

Juan Cabral CD at Fallon and the creator of the now famous Sony Adverts (think thousands of coloured balls in San Fransico, paint exploding over a Glasgow housing estate and the recent Sony plasticine rabbits in NY) and the hugely popular gorilla advert for Cadbury, gives the lowdown on the making of Sony’s latest commercial Soundville.
Set in Iceland the ad documents three days in the life of the town of Seydisfjordur, after it’s been transformed into a giant soundspeaker system.

Some really nice work on Konx-om-Pax.co.uk by Glasgow based Director/Animator/Sound Designer Tom Scholefield. You can view his latest reel here. In recent years he’s worked with Warp Records, Universal Everything and Optimo Espacio. He’s had work shown in Tokyo, Egyptian Theatre Hollywood, Buenos Aires, Cannes Lions, Florence, London and Glasgow. Konx-om-Pax has recently been featured in Grafik Magazine and has been awarded a prize of Best New Blood in the annual D&AD awards. Go check it out people.


Have just spent quite a lot of time looking at these amazing Icelandic landscape photographs by Rupert Nightingale. Found them via the creative review blog they are absolutely captivating. Almost abstract in feel and quite illustrative, a couple of large format prints would be lovely!


I came across the amazing work of Lucy McRae whilst having lunch today. I am not sure how to define or categorise her work but it is visually stunning. Lucy is a classically trained ballerina, interior designer, architect and ‘body architect’.

Had your fill of stop motion movies? Well even if you have this one is still worth a couple of minutes viewing pleasure. Completed for Olympus cameras and in their own words – This is The PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production!

Spent a fantastic bank holiday with the family up at the East Anglian Railway Museum which is just outside Colchester, Essex. We were there for the Thomas the Tank Engine and his friends day!
This is a fantastic fully operational station with working museum. The museum buildings have been kept or restored back to their original state and there are hundreds of great examples of railway signage, posters and other collectible ephemera ranging from the early 1930′s and 1940′s.

Found these great examples of advertising that were exhibited in the main ticket hall. The visual impact of simple bold typography, the use of strong vivid solid colours and illustration are a great antidote to some of the over photoshopped examples we are bombarded with daily today.
Also great simple straightforward copy, “You can taste the fruit!”, “The mint with the hole”, “They’re new, They’re pepperint, They’re Spangles” Genius!

And here is the reason why we went in the first place. The phenomenon that is Thomas the Tank Engine!


Great interview with Fred Deakin of Airside and Lemon Jelly fame on FormFiftyFive. Shot at his home in London showing his vast record collection!
A Q&A session which gives a good insight into the workings of Airside and his brutally honest view of his own low attention span on project work!

I came across this whilst having my lunch and surfing around the web going off on many tangents. I love the complete randomness of the flight patterns, such a hectic amount of energy in a very small area.
A collection of 156 photographs by film maker Charlie McCarthy, each image is a four second exposure. They have been animated and edited together to create this cool movie.


This is the best stop motion movie I have seen in recent months. According to the details on You Tube it took 1500 hours to make 8-bit trip. A labour of love that must have taken over someone’s life for a while.
The attention to detail and camera work is very good, I must admit to thinking some of it must be CGI for a while.

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