I have just been watching this demo of the new Windows 8 OS. Very, very interesting indeed!
This is a momentous departure from what we regard (and are familiar with) as a standard OS and really shows the influence of visual gesture driven multi touch interfaces and mobile platforms.
I can now see why Microsoft put out the press release earlier on in the year saying they were going to run the next generation OS on mobile chip technology.
It will be interesting to compare Windows 8 with Apple Lion when it is released this summer. As we know from the limited press releases they are taking their best thinking from the iPad and bringing it all to the Mac.
As I have stated in previous posts I along with most of the industry are working on research and future thought pieces on the development of mobile platform devices, the future of apps & websites, Transmedia thinking, human behaviour patterns etc. These are very exciting times for all things digital.
Lots of what I have been predicting and talking to various people about is now starting to fall into place. So it’s nice to know I don’t talk bollocks all the time!
Great digital evolution of the humble car brochure. Executed as an app (for iPhone and Android) that recognises traffic signs and transforms them into features of the new Punto Evo.
Take a picture of a regular road sign and the app recognises the sign if it was a QR code, it then associates each sign with a feature of the car directly related to that sign. The app also doubled up as a game where the user could find and win hidden prizes.
If you can get over the really cheesy voiceover it’s a nice idea!
If you can get out of the office for the day and fancy a nice trip to sunny Brighton this month then you should register for Ampersand – The web typography conference.
It is happening on the 17th June at the Brighton Dome Corn Exchange, Church Street, Brighton, BN1 1UG, UK. Brighton is the birthplace of Eric Gill don’t you know!
A good one day event with some great guest speakers including David Berlow, type designer & cofounder of The Font Bureau; John Daggett, Firefox developer & editor of the CSS3 Fonts Module and Jonathan Hoefler, type designer & president of Hoefler & Frere-Jones.
I have discussed the rise of mobile platforms before on this blog (A mobile future) and this infographic takes a look at all the major digital networks and their current mobile user base. View more from JESS3 the original creators.
I have been researching mobile platform penetration for a couple of projects and pitches I have recently been working on. This also forms part of a series of future thought pieces I am creating concerning the development of the online experience that is evolving beyond the notion of a web site or single destination to include multiple touchpoints.
Here’s a couple of interesting points I have recently found:
• According to eMarketer the tablet market will grow 400% by 2012
• Mobile internet devices out sold computers in 2009 by 144 million units*
• It is predicted by 2012 more smartphones will be shipped than PC’s
• There are around 650 million 3G/3.5G subscribers worldwide**
• By 2013, people using their mobile device to search the Internet will overtake desktop Internet users for the first time
What does this mean?
Well, as consumers continue to expand their media consumption across a variety of devices and platforms marketers and advertisers will need to rethink measurement approaches and marketing strategies in order to engage with different audiences and deliver on their needs and behaviours.
* Source: Gartner, Jan 2010. Information week Dec 2009.
** Source: ChinaCCM.com
We’ve been having some amazing sunsets over the past few days. The iPhone camera doesn’t really do the rays appearing out of the top of the clouds justice.
I was half expecting a Terry Gilliam, Monty Pythonesque huge foot to come down and squash everything!
These amazing structures were commissioned by former Yugoslavian president Josip Broz Tito in the 1960s and 70s. They were built to commemorate were WWII battles took place or where concentration camps stood. More of these amazing monuments can be seen here.
The images above are from a series by Jan Kempenaers called “Spomenik: The End of History”. Between 2006 to 2009 Kempenaers trekked through the Balkans to photograph these amazing structures.
I’d love to visit a few of these in person just to have a real idea of the scale of them.
Incredible Tron Legacy blog post from Josh Nimoy aka jtnimoy giving an insight into the technologies, programming and processing techniques behind the effects for the feature film. Josh is obviously incredibly talented and far too clever for his own good! he’s using OpenFrameworks, wxWidgets, writing particle renderers and physics simulators and a lot more.
I love the in-depth approach and conscious effort right from concept stage to make the effects as real and appropriate for the film setting as possible “We were trying to create fireworks that looked enough like real fireworks but had interesting techno-aesthetic. As a homage to the original Tron character Bit, we used icosahedrons, dodecahedrons, and similar”!
His other work is just as impressive, take a bit of time out to check out jtnimoy.net.
The best ideas are always the simplest. This is a really nice compilation video of the best examples of feature film title design. I have featured artofthetitle.com on my blog before, here Art of the Title.
Alex Bogusky one of the world’s most awarded creative directors surprised many when he quit what he called, “the best job on the planet,” at his own agency CP+B to create his latest venture The Fearless Revolution.
This new venture sets out to explore new agreement between consumers and corporations.
A nice film exploring the principles behind the The Fearless Revolution and who wouldn’t want to go to work at the Fearless Cottage – great name!
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