Juan Cabral CD at Fallon and the creator of the now famous Sony Adverts (think thousands of coloured balls in San Fransico, paint exploding over a Glasgow housing estate and the recent Sony plasticine rabbits in NY) and the hugely popular gorilla advert for Cadbury, gives the lowdown on the making of Sony’s latest commercial Soundville.

Set in Iceland the ad documents three days in the life of the town of Seydisfjordur, after it’s been transformed into a giant soundspeaker system.

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