I don’t normally watch much tv these days as I can’t stand any of the reality tv nonsense which seems to be the lazy option of filling broadcast hours. But this new advert for McDonalds really made me sit up and pay attention. I wasn’t really going to blog about it but it seems I am not alone in thinking that it’s a great campaign. A very well observed script, beautifully voiced accompanied by good direction. Are we really at the point where a fast food chain is producing the best ads on telly?