iPad !


Well it finally made an appearance yesterday!

A brilliant quote to start the proceedings by The Wall Street Journal “Last time there was this much excitement about a tablet, it had some commandments written on it.”

It was obviously one of the best leaked or worst kept secrets ever. The best description I have heard of the iPad is that it’s basically an iPhone on steroids.

I think that Apple have found themselves in a difficult situation with the iPad, if it did too much (multitasking as everyone presumed) then they would have potentially wiped out demand for their MacBook range and possibly the MacBook Air.

The biggest revolution with a screen of this size and resolution must be how we’re going to be able to consume more effective rich media. Newspapers and magazines will become far better engaging experiences and with Apple’s desirability factor making their products mainstream could this be the biggest opportunity for brands to push personalised content and advertising based on profiling?

This collaboration between The Wonderfactory and Time, Inc. is an example of how people have been pushing the engagement levels of the digital versions of magazines.

The worst thing about the iPad – still no support for Flash?

Steve really mustn’t like someone at Adobe.

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