Randle rambles

Tomorrow I am off to Click London, hosted by Creative Review at LBi’s London Headquarters.

Tomorrow’s theme is – Advertising born again


Advertising is not dead, it’s just being born again by merging with the world of gaming, computing, movies, and social media – in short, advertising is getting closer to, and more integrated, with all the things that people are already using and appreciating in their daily lives. Nowhere is this more evident than in the digital advertising world. In order to become relevant in the everyday lives of regular people, brands need to enter the web that people actually use. With this in mind, we set out to explore how all the external influences will impact the creativity of digital advertising.

A full day’s activity and lectures given by some of the industries big hitters including James Hilton, Chief Creative Officer, AKQA, Johan Tesch, Creative Director, BBH, Nicolas Roope, Founder/Creative Director, Poke London, Matt Ross, Creative Director, Tribal DDB London.

Expect updates on how the day progressed and what were the main topics of conversation.

I don’t normally watch much tv these days as I can’t stand any of the reality tv nonsense which seems to be the lazy option of filling broadcast hours. But this new advert for McDonalds really made me sit up and pay attention. I wasn’t really going to blog about it but it seems I am not alone in thinking that it’s a great campaign. A very well observed script, beautifully voiced accompanied by good direction. Are we really at the point where a fast food chain is producing the best ads on telly?