Category Archives: Social Media

This is Advertising

  • Sep 15, 2010
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This is the book that I am currently working my way through at the moment. Ever since I attended Click London last year I have made it a goal to be more aware of what is happening in the advertising world and to follow the biggest transformation in it’s history.

There are a huge number of blogs, press articles, industry talks etc discussing and debating the demise of the traditional ad agency, the role of the traditional creative director and whether or not creative teams are the way future. I have no answers but I know working in digital for the past 12 years that now is one of the most challenging and exciting times within our industry.

Consumers are now infinitely more savvy, networked, social, and importantly more vocal and critical than ever before. We’re all having to work harder to make our campaigns memorable, persuasive and relevant.

Sometimes my head hurts just trying to keep up with everything these days!

Yoof movement?

  • Sep 10, 2010
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I got a link to this info-graphic yesterday from Roz one of Harvest’s user experience team. Interesting and surprising facts on the average ages of people on and using social networks.

A big misconception is that they are dominated by the yoof, the fastest growing demographic are the over 50′s who are embracing technology and new communication channels at a significant rate.

The full info-graphic can be seen on thenextweb.com and more via Flowtown.

What the F**K is social media now?

  • Sep 01, 2010
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Still not convinced that social media can add value to your brand or business?
Well listen up people social media is F**cking huge! .

This is no passing fad, social media is here. It’s global, it’s mainstream, it’s influential, it’s uptake over the past two years is frightening. Frankly some of the stats in this presentation are mind boggling.

The Fun Theory

  • Jul 09, 2010
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We’re all a bunch of miserable sods apparently!

Especially those of us that live in London if you’re to believe everything to read. No time for casual chit chat, rush, rush, rush, not even time for a cordial hello and a smile anymore.

Well VW have decided to inject a little bit of harmless playful fun into our lives, nice.

Even though it’s been around for a while The Fun Theory this is still my favourite campaign at the moment. A deserved winner at the Cannes Cyber Lions by DDB Stockholm, Sweden.

It’s one of those pieces of work that just brings out an inner smile, a whisper to a colleague of “oh very nice” and an envious thought of “oh I wish I’d thought of that”

A great example of a campaign that utilizes the digital platform perfectly. It’s not a digital solution, or a digital execution, just a campaign that integrates digital platforms and technologies perfectly.

It looks like they’ve continued the fun here to with their Fast Lane!

This post has got me thinking about other campaigns that use digital in innovative ways and I will post up my favourites. One of those is the now famous Nike Chalkbot that sprayed tweets onto stages of the Tour de France.

Twitterings

  • Jun 30, 2010
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Twitter maps

I thought I’d share a couple of cool infographics that have caught my eye recently. The top image is the ‘Cosmic 140‘ a visual representation of the top 140 twitter influences compiled by the Information Architects team. The size of the blobs indicate indicate how many followers each account has.

New City Landscapes – Interactive Tweetography Maps is the second image of a 30km radius around London compiled by Twitter data. There is some great renaming of london districts and I love the thought of ‘Soho Mountain’ in the centre of town.

Football or the theatre?

  • Apr 06, 2010
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A very brave piece of guerrilla marketing from Heineken. On the night of the biggest football game in Europe, Real Madrid v AC Milan Heineken decided to stage a fake concert event and recruited 200 people to try and get 1000 people away from their televisions to watch the concert.

The reactions of the boyfriends, husbands and friends is superb.

The Conversation Prism

  • Feb 25, 2010
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If you are confused by social media or are the sort of person that likes to name drop brands with buzz words into meetings and conversations then this diagram is the one for you.

The Conversation Prism collates a colossal amount of technologies and companies into quite an easy to understand diagram. There are loads of brands I have never heard of before so it will be good to investigate and discover, you can never know everything!

That’s the beauty of this industry, always learning.

Web Strategist

  • Feb 08, 2010
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web_strategist

Another great find whilst doing client research is The Web Strategy blog by Jeremiah Owyang.

An incredible source of knowledge and insight into web strategies. Written by Jeremiah Owyang who was a Senior Analyst at Forrester Research, and is now Partner of Customer Strategy at Altimeter Group.

Good reading:
Companies Should Factor ‘Social Influence’ Into Total Customer Value
Four Social Media Trends for Business in 2010

I hope he won’t mind but I’ve pinched his “To Be Successful, Companies Should Focus On Four Key Trends in 2010″ to share with you.

Don’t fondle the hammer.
Understand customers, focus on objectives, not develop strategies based on ever-changing tools. Companies really need to understand their customers first, see our recorded webinar to learn more.

Live the 80% rule.
This is a movement: get your company ready. 80% of success is getting the right organizational model, roles, processes, stakeholders, and teams assembled –only 20% should be focused on technology.

Customers don’t care what department you’re in.
Customers just want their problem fixed, they don’t care what department you’re in. Yet, now, nearly every department can have a direct relationship with your customers using social tools. As a result, provide customers with a holistic experience Start to investigate how brand monitoring, community tools and CRM systems are merging.

Real time is *not* fast enough.
Companies cannot scale when it comes to social media, for most companies, you cannot hire enough people to monitor and respond to the conversation, As a result, lean on advocates, by building unpaid armies, and anticipate customer needs through advanced listening techniques.

The image above is from “The Future of the Social Web” Forrester Apr 2009.
The Five Eras of the Social Web.