Recently I’ve blogged a lot more about mobile devices, software, apps and in particular gesture driven technology and interfaces.
I am a fully signed up fan, champion and user of these devices and spend more time than is healthy researching and future thinking how all of these converging technologies and platforms will change what we currently perceive as digital.
All major hardware and software companies are now developing for mobile devices and the market is expanding at an incredible rate. You obviously have Apple with the iPad and Samsung with the Galaxy but both Blackberry and Microsoft are now taking serious considered steps into the tablet arena, and we know how much market share these brands currently enjoy.
MIcrosoft partnering with Samsung have developed the Surface technology into a very powerful platform. Microsoft also recently signed a deal with ARM and demonstrated it’s Windows OS running on ARM mobile chips.
Apple are taking the best elements of their iPhone and iPad OS and interface and integrating them into their latest Mac OS X Lion operating system. We also know how copied Apple are so expect other brands to follow (cue Microsoft).
There are lots of developments behind the scenes too, the likes of Google with the development and merger of AdWords and Analytics, Apple also introduced the iAd platform and with these developments brands will find more clever and innovative ways of connecting to audiences and consumers.
So what does this mean for the end user?
Well if you couple the above (which is only scratching at the surface of what’s happening) with the advances in browser standards, HTML 5, WOFF, JS, etc then websites will go through a huge change in the next 2-5 years. This will be prompted both by technology advancement and user experience and behaviour patterns.
Make no mistake this is already happening! The debate on Web ‘v’ Internet currently rages.
Get ready, the future of digital is changing right before your eyes.
Have I just experienced the future of media and the internet?
Am I getting a bit over excited about something I know has been coming for years?
Is it really as good as I think it is or am I being blinded by how much I like ‘The Dude’?
I’m not sure, but what I do know is the whole reason why I invested in an iPad and why I am getting pretty excited about the next few years in digital is for things like PROJECT magazine.
Ok so before I go too far in proclaiming this is the future of everything I obviously understand that it’s not. However smart mobile handsets and tablet devices are really having an impact on how people like to experience, consume and interact with different types of media and content.
I guess what really gets me excited is not what’s happening right now but that the possibilities for this are infinite and mind blowing. When this becomes more personalised, relevant, tailored, and real time we will really see the persuasive power of digital media.
It is also the blend of static & motion graphics, video, editorial layout and interactive design that really interests me as a designer.
I’ll post more when I have spent a bit more time browsing and hopefully done some comparison tests. If anyone out there knows of any other similar ‘digital magazines’ then please let me know.
Great Interactive bus shelters throughout San Francisco invite commuters to partake in four games based on Yahoo! mobile apps, as part of a neighborhood-on-neighborhood competition. The neighborhood that scores the most points at its shelter wins a block party with OK Go!.
Really nice campaign. People have really taken to gesture driven interfaces and devices (think iPhone, Android, iPad, Samsung Galaxy Tab etc) and mainstream acceptance means the possibilities for great interactive campaigns are almost limitless.
It’s time to start designing and building your websites based on evidence, not false beliefs!
Is your client concerned about what’s above the page fold?, do users scroll?, Is Flash really evil?, if it works for Amazon it must be the right solution?
If your constantly hit with challenging questions by clients, you need to up your knowledge on user experience or just love to show off your knowledge of the internet with friends and family then UX Myths is a fountain of knowledge.
If your a professional you will still find some little gems of information in here. Make yourself a nice coffee leave your preconceptions behind for once and read with an open mind. Backed up by lots of research and articles from the likes of Jakob Nielsen and Seth Godin.
Really reminiscent of the early experimental Macromedia Shockwave and Flash work that came out in the 90′s by the likes of Anti-Rom, Joshua Davies (Who exhibits), Tomato, Show Studio etc.
For me the best work was the Processing exhibits, even though it’s been around for a while I think it’s time is coming and it’s gonna really take off. Worth a visit to the V&A go take a look.
I have been doing some research for a client brand workshop and have come across some really insightful information that I am going to have to post up including this handy little graph on screen resolution saturation.
Until a couple of years ago screen resolution used to be a huge factor when talking to clients about website design. There was a period of shift over a number of years from 600×800 to 1024×768, and trying to convince clients to make the jump to the larger resolution was like trying to get blood out of stone.
Providing multiple designs over two formats, illustrating cut-off points, explaining grids, trying to explain benefits of static versus fluid templates, text re-sizing blah, blah, blah. This was not only time consuming but soul destroying. Oh how we laughed and cried behind the scenes…
With 57% of screens now above 1024×768 could we be swiftly approaching the next jump up to 1280 or even 1680?
A brilliant quote to start the proceedings by The Wall Street Journal “Last time there was this much excitement about a tablet, it had some commandments written on it.”
It was obviously one of the best leaked or worst kept secrets ever. The best description I have heard of the iPad is that it’s basically an iPhone on steroids.
I think that Apple have found themselves in a difficult situation with the iPad, if it did too much (multitasking as everyone presumed) then they would have potentially wiped out demand for their MacBook range and possibly the MacBook Air.
The biggest revolution with a screen of this size and resolution must be how we’re going to be able to consume more effective rich media. Newspapers and magazines will become far better engaging experiences and with Apple’s desirability factor making their products mainstream could this be the biggest opportunity for brands to push personalised content and advertising based on profiling?
This collaboration between The Wonderfactory and Time, Inc. is an example of how people have been pushing the engagement levels of the digital versions of magazines.
The worst thing about the iPad – still no support for Flash?
Tomorrow I am off to Click London, hosted by Creative Review at LBi’s London Headquarters.
Tomorrow’s theme is – Advertising born again
Advertising is not dead, it’s just being born again by merging with the world of gaming, computing, movies, and social media – in short, advertising is getting closer to, and more integrated, with all the things that people are already using and appreciating in their daily lives. Nowhere is this more evident than in the digital advertising world. In order to become relevant in the everyday lives of regular people, brands need to enter the web that people actually use. With this in mind, we set out to explore how all the external influences will impact the creativity of digital advertising.
A full day’s activity and lectures given by some of the industries big hitters including James Hilton, Chief Creative Officer, AKQA, Johan Tesch, Creative Director, BBH, Nicolas Roope, Founder/Creative Director, Poke London, Matt Ross, Creative Director, Tribal DDB London.
Expect updates on how the day progressed and what were the main topics of conversation.
The New York Times innovation group has launched their Innovation Portfolio to showcase their archive of infographics and interactive articles. The newspaper has been forefront of pushing technology and interactivity to bring articles and features alive online.
It is however, obviously another clever marketing tool to attract advertisers and to promote the reach of the NY Times. Each case study highlights the amount of page views and the average time spent on the NY Times. This is vital data that anyone in online marketing/avertising needs to create and optimise campaigns.
I like to create and design nice useful things using lots of digital cleverness. This blog is a random collection of projects, thought pieces and inspiration
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