It’s time to start designing and building your websites based on evidence, not false beliefs!
Is your client concerned about what’s above the page fold?, do users scroll?, Is Flash really evil?, if it works for Amazon it must be the right solution?
If your constantly hit with challenging questions by clients, you need to up your knowledge on user experience or just love to show off your knowledge of the internet with friends and family then UX Myths is a fountain of knowledge.
If your a professional you will still find some little gems of information in here. Make yourself a nice coffee leave your preconceptions behind for once and read with an open mind. Backed up by lots of research and articles from the likes of Jakob Nielsen and Seth Godin.
Spent an afternoon at the V&A this week taking a look at the Decode: Digital Design Sensations exhibtion that is currently on.
Really reminiscent of the early experimental Macromedia Shockwave and Flash work that came out in the 90’s by the likes of Anti-Rom, Joshua Davies (Who exhibits), Tomato, Show Studio etc.
For me the best work was the Processing exhibits, even though it’s been around for a while I think it’s time is coming and it’s gonna really take off. Worth a visit to the V&A go take a look.
I have been doing some research for a client brand workshop and have come across some really insightful information that I am going to have to post up including this handy little graph on screen resolution saturation.
Until a couple of years ago screen resolution used to be a huge factor when talking to clients about website design. There was a period of shift over a number of years from 600×800 to 1024×768, and trying to convince clients to make the jump to the larger resolution was like trying to get blood out of stone.
Providing multiple designs over two formats, illustrating cut-off points, explaining grids, trying to explain benefits of static versus fluid templates, text re-sizing blah, blah, blah. This was not only time consuming but soul destroying. Oh how we laughed and cried behind the scenes…
With 57% of screens now above 1024×768 could we be swiftly approaching the next jump up to 1280 or even 1680?
Let the pain begin again!
Well it finally made an appearance yesterday!
A brilliant quote to start the proceedings by The Wall Street Journal “Last time there was this much excitement about a tablet, it had some commandments written on it.”
It was obviously one of the best leaked or worst kept secrets ever. The best description I have heard of the iPad is that it’s basically an iPhone on steroids.
I think that Apple have found themselves in a difficult situation with the iPad, if it did too much (multitasking as everyone presumed) then they would have potentially wiped out demand for their MacBook range and possibly the MacBook Air.
The biggest revolution with a screen of this size and resolution must be how we’re going to be able to consume more effective rich media. Newspapers and magazines will become far better engaging experiences and with Apple’s desirability factor making their products mainstream could this be the biggest opportunity for brands to push personalised content and advertising based on profiling?
This collaboration between The Wonderfactory and Time, Inc. is an example of how people have been pushing the engagement levels of the digital versions of magazines.
The worst thing about the iPad – still no support for Flash?
Steve really mustn’t like someone at Adobe.
Tomorrow I am off to Click London, hosted by Creative Review at LBi’s London Headquarters.
Tomorrow’s theme is – Advertising born again
Advertising is not dead, it’s just being born again by merging with the world of gaming, computing, movies, and social media – in short, advertising is getting closer to, and more integrated, with all the things that people are already using and appreciating in their daily lives. Nowhere is this more evident than in the digital advertising world. In order to become relevant in the everyday lives of regular people, brands need to enter the web that people actually use. With this in mind, we set out to explore how all the external influences will impact the creativity of digital advertising.
A full day’s activity and lectures given by some of the industries big hitters including James Hilton, Chief Creative Officer, AKQA, Johan Tesch, Creative Director, BBH, Nicolas Roope, Founder/Creative Director, Poke London, Matt Ross, Creative Director, Tribal DDB London.
Expect updates on how the day progressed and what were the main topics of conversation.
The New York Times innovation group has launched their Innovation Portfolio to showcase their archive of infographics and interactive articles. The newspaper has been forefront of pushing technology and interactivity to bring articles and features alive online.
It is however, obviously another clever marketing tool to attract advertisers and to promote the reach of the NY Times. Each case study highlights the amount of page views and the average time spent on the NY Times. This is vital data that anyone in online marketing/avertising needs to create and optimise campaigns.
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