Randle rambles » Guerrilla marketing http://www.johnrandle.co.uk Fri, 06 Jan 2012 14:20:50 +0000 en hourly 1 http://wordpress.org/?v= Football or the theatre? http://www.johnrandle.co.uk/a-must-see/football-or-the-theatre/ http://www.johnrandle.co.uk/a-must-see/football-or-the-theatre/#comments Wed, 07 Apr 2010 07:27:39 +0000 John Randle http://www.johnrandle.co.uk/?p=731

A very brave piece of guerrilla marketing from Heineken. On the night of the biggest football game in Europe, Real Madrid v AC Milan Heineken decided to stage a fake concert event and recruited 200 people to try and get 1000 people away from their televisions to watch the concert.

The reactions of the boyfriends, husbands and friends is superb.

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