Randle rambles

Are we telling stories or are we just playing games?

So the biggest thing that I took away from Click London last year was how advertisers are having to address how they communicate to their consumers and the general public.

In the last decade the huge increase in popularity of the internet, smart phones, and gaming machines meaning there has been a complete revolution in how people communicate. In turn brands can no longer just shout messages at people they have to be much more engaging and reactive to audiences. In short brands have to be become useful to their consumers.

Lee Clow and Alex Bogusky (blog) discuss the merging worlds of gaming, computing, movies and social media and the way that advertising is being born again by becoming much more integrated and engaging.

Turning a ‘Monologue into a Dialogue’ – courtesy of Lee Clow.

A distinct lack of posts reflects how hectic the end of ‘09 was, the world of marketing appeared to start to shake off the worst effects of the downturn and it has been a rather crazy few months. Hopefully 2010 will be much more positive for everyone.

Well I did expect the most desirable object of the start of 2010 to be the Google Nexus One, but already in my eyes this has been beaten by the unbelievable Parrot AR.Drone. To say that I want one is an understatement.

The AR.Drone is a helicopter that features within two augmented reality games. The helicopter is controlled via Wi-Fi by either iPhone or iPod Touch and uses the accelerometer and touchscreen as controls. The helicopter boasts a camera so that you can see what’s going on through your iPhone or iPod Touch’s display.

One word: Awesome