Randle rambles

Well it finally made an appearance yesterday!

A brilliant quote to start the proceedings by The Wall Street Journal “Last time there was this much excitement about a tablet, it had some commandments written on it.”

It was obviously one of the best leaked or worst kept secrets ever. The best description I have heard of the iPad is that it’s basically an iPhone on steroids.

I think that Apple have found themselves in a difficult situation with the iPad, if it did too much (multitasking as everyone presumed) then they would have potentially wiped out demand for their MacBook range and possibly the MacBook Air.

The biggest revolution with a screen of this size and resolution must be how we’re going to be able to consume more effective rich media. Newspapers and magazines will become far better engaging experiences and with Apple’s desirability factor making their products mainstream could this be the biggest opportunity for brands to push personalised content and advertising based on profiling?

This collaboration between The Wonderfactory and Time, Inc. is an example of how people have been pushing the engagement levels of the digital versions of magazines.

The worst thing about the iPad – still no support for Flash?

Steve really mustn’t like someone at Adobe.

Well the day has finally arrived!

For lovers of all things shiny that come out of Apple, 1 Infinite Loop, Cupertino this has the promise of being one of the biggest events ever. The rumour mills have been in overdrive lately with talk of a revolutionary tablet, with blogs and forums posting supposed leaked photo’s, url registration forms, patent applications etc.

The event kicks off at 6pm GMT so lets see if there’s enough bandwidth to watch!

A distinct lack of posts reflects how hectic the end of ‘09 was, the world of marketing appeared to start to shake off the worst effects of the downturn and it has been a rather crazy few months. Hopefully 2010 will be much more positive for everyone.

Well I did expect the most desirable object of the start of 2010 to be the Google Nexus One, but already in my eyes this has been beaten by the unbelievable Parrot AR.Drone. To say that I want one is an understatement.

The AR.Drone is a helicopter that features within two augmented reality games. The helicopter is controlled via Wi-Fi by either iPhone or iPod Touch and uses the accelerometer and touchscreen as controls. The helicopter boasts a camera so that you can see what’s going on through your iPhone or iPod Touch’s display.

One word: Awesome