I only found out about this yesterday, the Anti Design Festival is happening around Redchurch Street in London’s Shoreditch. Apparently there are a host of exhibitions, installations, workshops, performances and talks in Art, Design, Product, Film, Sound, Fashion, Performance, Print and Interactive etc.
This is what the website has to say “As a response to 25 years of cultural deep freeze in the UK, the Anti Design Festival will attempt to unlock creative fires and ideas, exploring spaces hitherto deemed out-of-bounds by a purely commercial criteria. Created initially as a direct response to the pretty commerciality of the London Design Festival, the festival will shift the focus from bums-on-seats to brain food, and from taste and style to experiment and risk.”
Go check it out.
A very brave piece of guerrilla marketing from Heineken. On the night of the biggest football game in Europe, Real Madrid v AC Milan Heineken decided to stage a fake concert event and recruited 200 people to try and get 1000 people away from their televisions to watch the concert.
The reactions of the boyfriends, husbands and friends is superb.
Well it finally made an appearance yesterday!
A brilliant quote to start the proceedings by The Wall Street Journal “Last time there was this much excitement about a tablet, it had some commandments written on it.”
It was obviously one of the best leaked or worst kept secrets ever. The best description I have heard of the iPad is that it’s basically an iPhone on steroids.
I think that Apple have found themselves in a difficult situation with the iPad, if it did too much (multitasking as everyone presumed) then they would have potentially wiped out demand for their MacBook range and possibly the MacBook Air.
The biggest revolution with a screen of this size and resolution must be how we’re going to be able to consume more effective rich media. Newspapers and magazines will become far better engaging experiences and with Apple’s desirability factor making their products mainstream could this be the biggest opportunity for brands to push personalised content and advertising based on profiling?
This collaboration between The Wonderfactory and Time, Inc. is an example of how people have been pushing the engagement levels of the digital versions of magazines.
The worst thing about the iPad – still no support for Flash?
Steve really mustn’t like someone at Adobe.
Well the day has finally arrived!
For lovers of all things shiny that come out of Apple, 1 Infinite Loop, Cupertino this has the promise of being one of the biggest events ever. The rumour mills have been in overdrive lately with talk of a revolutionary tablet, with blogs and forums posting supposed leaked photo’s, url registration forms, patent applications etc.
The event kicks off at 6pm GMT so lets see if there’s enough bandwidth to watch!
Recent Comments