Category Archives: Campaigns

A Better World?

  • Jan 04, 2011
  • 0

Nice site for the new year.

I’m not going to comment on the content or intentions of Nike Better World but I like the mix of JS and HTML 5. Nice use of parallax scrolling and non intrusive navigation.

I did think that this would work really well on the iPad but it doesn’t? I thought that the design and nav would be perfectly suited to multi touch scrolling. Not sure if the iPad version of Safari isn’t handling the code well, or there is a different style sheet for mobile browsers (if the iPad Safari is classified as such?) I will have to investigate further, a real shame.

However I think we’re going to see a lot more if this style of publication/website design that is very image and layout led this year and beyond.

Bus Stop Derby

  • Dec 06, 2010
  • 1

Great Interactive bus shelters throughout San Francisco invite commuters to partake in four games based on Yahoo! mobile apps, as part of a neighborhood-on-neighborhood competition. The neighborhood that scores the most points at its shelter wins a block party with OK Go!.

Really nice campaign. People have really taken to gesture driven interfaces and devices (think iPhone, Android, iPad, Samsung Galaxy Tab etc) and mainstream acceptance means the possibilities for great interactive campaigns are almost limitless.

Can you draw the internet?

  • Nov 12, 2010
  • 0

Here’s a challenge that’s pretty irresistible but the stakes are high! Can you draw the internet? So who’s more imaginative the creative industry or a bunch of 10yr olds?

I think i’ll sit down with my 3yr old and see what we both come up with at the weekend. I think i’ve gone into competitive dad mode, his better not be as good as mine!

And I’ve just become a fan of…

  • Oct 20, 2010
  • 0

This made me laugh out load this morning, I then sent the link around the studio.
Job done!

Bienvenue, au revoir

  • Sep 24, 2010
  • 0

Who says the French have no sense of humour. Absolutely loving these!
Sylvie rocks!

This is Advertising

  • Sep 15, 2010
  • 0

This is the book that I am currently working my way through at the moment. Ever since I attended Click London last year I have made it a goal to be more aware of what is happening in the advertising world and to follow the biggest transformation in it’s history.

There are a huge number of blogs, press articles, industry talks etc discussing and debating the demise of the traditional ad agency, the role of the traditional creative director and whether or not creative teams are the way future. I have no answers but I know working in digital for the past 12 years that now is one of the most challenging and exciting times within our industry.

Consumers are now infinitely more savvy, networked, social, and importantly more vocal and critical than ever before. We’re all having to work harder to make our campaigns memorable, persuasive and relevant.

Sometimes my head hurts just trying to keep up with everything these days!

The Fun Theory

  • Jul 09, 2010
  • 0

We’re all a bunch of miserable sods apparently!

Especially those of us that live in London if you’re to believe everything to read. No time for casual chit chat, rush, rush, rush, not even time for a cordial hello and a smile anymore.

Well VW have decided to inject a little bit of harmless playful fun into our lives, nice.

Even though it’s been around for a while The Fun Theory this is still my favourite campaign at the moment. A deserved winner at the Cannes Cyber Lions by DDB Stockholm, Sweden.

It’s one of those pieces of work that just brings out an inner smile, a whisper to a colleague of “oh very nice” and an envious thought of “oh I wish I’d thought of that”

A great example of a campaign that utilizes the digital platform perfectly. It’s not a digital solution, or a digital execution, just a campaign that integrates digital platforms and technologies perfectly.

It looks like they’ve continued the fun here to with their Fast Lane!

This post has got me thinking about other campaigns that use digital in innovative ways and I will post up my favourites. One of those is the now famous Nike Chalkbot that sprayed tweets onto stages of the Tour de France.