Continuing with the advertising influence I grabbed these favourites from the bookshelves this weekend. They’re a continual source of inspiration and are small enough to have a good flick through.
Words of wisdom on every page, from advertising legend Paul Arden.
Lots and lots and lots of staples! Baptiste Debombourg has created these incredibly detailed artworks by using up to 35,000 staples. They are a series of two artworks entitled, ” Air Force One” and ” Air Force Two “.
Described on his site as “The protagonist Icarus, the Mannerism of the Renaissance and the symbol of sublime power Air Force One -the plane of the American President- are the main points in this work”. More really nice work on his site too.
Spent an afternoon at the V&A this week taking a look at the Decode: Digital Design Sensations exhibtion that is currently on.
Really reminiscent of the early experimental Macromedia Shockwave and Flash work that came out in the 90′s by the likes of Anti-Rom, Joshua Davies (Who exhibits), Tomato, Show Studio etc.
For me the best work was the Processing exhibits, even though it’s been around for a while I think it’s time is coming and it’s gonna really take off. Worth a visit to the V&A go take a look.
Super cool inflatable bag monsters by Joshua Allen Harris’ on the street of New York City.
The giant animals are taped to grates on the sidewalk and come to life when warm air is pushed up from the subway. The giraffe is cool and the one that looks like it could be the US equivalent of the Loch Ness Monster is excellent.
Are we telling stories or are we just playing games?
So the biggest thing that I took away from Click London last year was how advertisers are having to address how they communicate to their consumers and the general public.
In the last decade the huge increase in popularity of the internet, smart phones, and gaming machines meaning there has been a complete revolution in how people communicate. In turn brands can no longer just shout messages at people they have to be much more engaging and reactive to audiences. In short brands have to be become useful to their consumers.
Lee Clow and Alex Bogusky (blog) discuss the merging worlds of gaming, computing, movies and social media and the way that advertising is being born again by becoming much more integrated and engaging.
Turning a ‘Monologue into a Dialogue’ – courtesy of Lee Clow.
Tomorrow I am off to Click London, hosted by Creative Review at LBi’s London Headquarters.
Tomorrow’s theme is – Advertising born again
Advertising is not dead, it’s just being born again by merging with the world of gaming, computing, movies, and social media – in short, advertising is getting closer to, and more integrated, with all the things that people are already using and appreciating in their daily lives. Nowhere is this more evident than in the digital advertising world. In order to become relevant in the everyday lives of regular people, brands need to enter the web that people actually use. With this in mind, we set out to explore how all the external influences will impact the creativity of digital advertising.
A full day’s activity and lectures given by some of the industries big hitters including James Hilton, Chief Creative Officer, AKQA, Johan Tesch, Creative Director, BBH, Nicolas Roope, Founder/Creative Director, Poke London, Matt Ross, Creative Director, Tribal DDB London.
Expect updates on how the day progressed and what were the main topics of conversation.
Bold, ambitious, energetic, cool these are some of the qualities needed of the world’s greatest city, and they can also be attributed to this frankly amazing concept submitted to a recent London design competition.
Mayor Boris Johnson has commited to build a tourist attraction in the Olympic Park. This entry was submitted by an international team of architects, artists and engineers.
You can read more on the BBC news website and at the official raisethecloud.org website.
I came across the amazing work of Lucy McRae whilst having lunch today. I am not sure how to define or categorise her work but it is visually stunning. Lucy is a classically trained ballerina, interior designer, architect and ‘body architect’.
A great piece of stop motion video using over 6,000 Post it notes plus a lifetimes patience. Produced for a senior project at Savannah College of Art and Design. Definitely worth a watch. You can also view the making of.
Gorgeous hand crafted solid oak drawers from kentandlondon.com inspired by vintage wood block letters. Simply beautiful!
The digital ramblings of John Randle, who is Head of Design at a digital marketing agency based in London, UK.
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