I’m not going to comment on the content or intentions of Nike Better World but I like the mix of JS and HTML 5. Nice use of parallax scrolling and non intrusive navigation.
I did think that this would work really well on the iPad but it doesn’t? I thought that the design and nav would be perfectly suited to multi touch scrolling. Not sure if the iPad version of Safari isn’t handling the code well, or there is a different style sheet for mobile browsers (if the iPad Safari is classified as such?) I will have to investigate further, a real shame.
However I think we’re going to see a lot more if this style of publication/website design that is very image and layout led this year and beyond.
Have I just experienced the future of media and the internet?
Am I getting a bit over excited about something I know has been coming for years?
Is it really as good as I think it is or am I being blinded by how much I like ‘The Dude’?
I’m not sure, but what I do know is the whole reason why I invested in an iPad and why I am getting pretty excited about the next few years in digital is for things like PROJECT magazine.
Ok so before I go too far in proclaiming this is the future of everything I obviously understand that it’s not. However smart mobile handsets and tablet devices are really having an impact on how people like to experience, consume and interact with different types of media and content.
I guess what really gets me excited is not what’s happening right now but that the possibilities for this are infinite and mind blowing. When this becomes more personalised, relevant, tailored, and real time we will really see the persuasive power of digital media.
It is also the blend of static & motion graphics, video, editorial layout and interactive design that really interests me as a designer.
I’ll post more when I have spent a bit more time browsing and hopefully done some comparison tests. If anyone out there knows of any other similar ‘digital magazines’ then please let me know.
Great Interactive bus shelters throughout San Francisco invite commuters to partake in four games based on Yahoo! mobile apps, as part of a neighborhood-on-neighborhood competition. The neighborhood that scores the most points at its shelter wins a block party with OK Go!.
Really nice campaign. People have really taken to gesture driven interfaces and devices (think iPhone, Android, iPad, Samsung Galaxy Tab etc) and mainstream acceptance means the possibilities for great interactive campaigns are almost limitless.
This is the book that I am currently working my way through at the moment. Ever since I attended Click London last year I have made it a goal to be more aware of what is happening in the advertising world and to follow the biggest transformation in it’s history.
There are a huge number of blogs, press articles, industry talks etc discussing and debating the demise of the traditional ad agency, the role of the traditional creative director and whether or not creative teams are the way future. I have no answers but I know working in digital for the past 12 years that now is one of the most challenging and exciting times within our industry.
Consumers are now infinitely more savvy, networked, social, and importantly more vocal and critical than ever before. We’re all having to work harder to make our campaigns memorable, persuasive and relevant.
Sometimes my head hurts just trying to keep up with everything these days!
Especially those of us that live in London if you’re to believe everything to read. No time for casual chit chat, rush, rush, rush, not even time for a cordial hello and a smile anymore.
Well VW have decided to inject a little bit of harmless playful fun into our lives, nice.
Even though it’s been around for a while The Fun Theory this is still my favourite campaign at the moment. A deserved winner at the Cannes Cyber Lions by DDB Stockholm, Sweden.
It’s one of those pieces of work that just brings out an inner smile, a whisper to a colleague of “oh very nice” and an envious thought of “oh I wish I’d thought of that”
A great example of a campaign that utilizes the digital platform perfectly. It’s not a digital solution, or a digital execution, just a campaign that integrates digital platforms and technologies perfectly.
It looks like they’ve continued the fun here to with their Fast Lane!
This post has got me thinking about other campaigns that use digital in innovative ways and I will post up my favourites. One of those is the now famous Nike Chalkbot that sprayed tweets onto stages of the Tour de France.
A very brave piece of guerrilla marketing from Heineken. On the night of the biggest football game in Europe, Real Madrid v AC Milan Heineken decided to stage a fake concert event and recruited 200 people to try and get 1000 people away from their televisions to watch the concert.
The reactions of the boyfriends, husbands and friends is superb.
Continuing with the advertising influence I grabbed these favourites from the bookshelves this weekend. They’re a continual source of inspiration and are small enough to have a good flick through.
Words of wisdom on every page, from advertising legend Paul Arden.
If you’re going to buy one book this week/month then Creative Mischief by Dave Trott is the one I would pick up. I can’t recommend it highly enough. It works for every creative discipline.
I won’t tell you why. You’ll understand once you’ve read it. Genius.
A great talk by Rory Sutherland on TED about perceived value. A brilliant speaker, he discusses advertising and suggests that changing perceived value can be just as satisfying and effective as changing ‘real’ value. Look out for Diamond Shreddies, brilliant idea!!
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