Are we telling stories or are we just playing games?
So the biggest thing that I took away from Click London last year was how advertisers are having to address how they communicate to their consumers and the general public.
In the last decade the huge increase in popularity of the internet, smart phones, and gaming machines meaning there has been a complete revolution in how people communicate. In turn brands can no longer just shout messages at people they have to be much more engaging and reactive to audiences. In short brands have to be become useful to their consumers.
Lee Clow and Alex Bogusky (blog) discuss the merging worlds of gaming, computing, movies and social media and the way that advertising is being born again by becoming much more integrated and engaging.
Turning a ‘Monologue into a Dialogue’ – courtesy of Lee Clow.
Have just spent quite a lot of time looking at these amazing Icelandic landscape photographs by Rupert Nightingale. Found them via the creative review blog they are absolutely captivating. Almost abstract in feel and quite illustrative, a couple of large format prints would be lovely!
Great interview with Fred Deakin of Airside and Lemon Jelly fame on FormFiftyFive. Shot at his home in London showing his vast record collection!
A Q&A session which gives a good insight into the workings of Airside and his brutally honest view of his own low attention span on project work!
I came across this whilst having my lunch and surfing around the web going off on many tangents. I love the complete randomness of the flight patterns, such a hectic amount of energy in a very small area.
A collection of 156 photographs by film maker Charlie McCarthy, each image is a four second exposure. They have been animated and edited together to create this cool movie.
Depending who you speak to, which newspaper or media you choose to read either you get the feeling that the current recession is improving or beginning to bight a little harder. Some smaller agencies I know are inundated with work whilst some of the big ad agencies are letting people go. Confusing times!
Well if you’ve have been through rough times or forgot to check for typo’s before going to print or publish this could be the book for you.
Design Disasters: Great Designers, Fabulous Failure, and Lessons Learned is an engaging record of misfortune and misadventure.
If you want a daily fix of design disasters you need to take a look at failblog.org an amazing collection of design and general life failures. A daily source of amusement in the studio.
My poor old neglected blog has been left to gather digital dust recently due to work being all consuming…
But this is worth promoting, it looks like a great insight into the thinking behind modern advertising, with fantastic interviews from George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney who were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” etc
This is the latest film from director Doug Pray (Surfwise, Scratch, Hype) an will be a must see for the autumn/winter. Check out http://artandcopyfilm.com for more details.
Now this has obviously been staring me in the face for years but i’ve never picked up on it. Can you make words out of the Mac dock icons, well yes you can!
Originally started by Art Director Mike Giepert it has took on a life of it’s own. I first came accross it at thenextweb.
Sir Ken Robinson makes an entertaining and moving case for creating an education system that nurtures (rather than undermines) creativity. Another great talk from the TED series of lectures.
A great piece of stop motion video using over 6,000 Post it notes plus a lifetimes patience. Produced for a senior project at Savannah College of Art and Design. Definitely worth a watch. You can also view the making of.
A secret engineering lab with a huge Scalextric racetrack where you can race a miniature Golf GTI. Very addictive and watching the ’secret’ technicians picking up your Scalextric car when you crash is brilliant. Very well executed, but the times on the leaderboard are impossibly fast! Try for yourself at gtiproject.com
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