The New York Times innovation group has launched their Innovation Portfolio to showcase their archive of infographics and interactive articles. The newspaper has been forefront of pushing technology and interactivity to bring articles and features alive online.
It is however, obviously another clever marketing tool to attract advertisers and to promote the reach of the NY Times. Each case study highlights the amount of page views and the average time spent on the NY Times. This is vital data that anyone in online marketing/avertising needs to create and optimise campaigns.