A mobile future

Recently I’ve blogged a lot more about mobile devices, software, apps and in particular gesture driven technology and interfaces.

I am a fully signed up fan, champion and user of these devices and spend more time than is healthy researching and future thinking how all of these converging technologies and platforms will change what we currently perceive as digital.

All major hardware and software companies are now developing for mobile devices and the market is expanding at an incredible rate. You obviously have Apple with the iPad and Samsung with the Galaxy but both Blackberry and Microsoft are now taking serious considered steps into the tablet arena, and we know how much market share these brands currently enjoy.

MIcrosoft partnering with Samsung have developed the Surface technology into a very powerful platform. Microsoft also recently signed a deal with ARM and demonstrated it’s Windows OS running on ARM mobile chips.

Apple are taking the best elements of their iPhone and iPad OS and interface and integrating them into their latest Mac OS X Lion operating system. We also know how copied Apple are so expect other brands to follow (cue Microsoft).

There are lots of developments behind the scenes too, the likes of Google with the development and merger of AdWords and Analytics, Apple also introduced the iAd platform and with these developments brands will find more clever and innovative ways of connecting to audiences and consumers.

So what does this mean for the end user?

Well if you couple the above (which is only scratching at the surface of what’s happening) with the advances in browser standards, HTML 5, WOFF, JS, etc then websites will go through a huge change in the next 2-5 years. This will be prompted both by technology advancement and user experience and behaviour patterns.

Make no mistake this is already happening! The debate on Web ‘v’ Internet currently rages.
Get ready, the future of digital is changing right before your eyes.

Post Digital? – Rubbish.

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