The Geosocial Universe

The Geosocial Universe infographic

A very nice infographic to start the week off!

I have discussed the rise of mobile platforms before on this blog (A mobile future) and this infographic takes a look at all the major digital networks and their current mobile user base. View more from JESS3 the original creators.

I have been researching mobile platform penetration for a couple of projects and pitches I have recently been working on. This also forms part of a series of future thought pieces I am creating concerning the development of the online experience that is evolving beyond the notion of a web site or single destination to include multiple touchpoints.

Here’s a couple of interesting points I have recently found:
• According to eMarketer the tablet market will grow 400% by 2012
• Mobile internet devices out sold computers in 2009 by 144 million units*
• It is predicted by 2012 more smartphones will be shipped than PC’s
• There are around 650 million 3G/3.5G subscribers worldwide**
• By 2013, people using their mobile device to search the Internet will overtake desktop Internet users for the first time

What does this mean?

Well, as consumers continue to expand their media consumption across a variety of devices and platforms marketers and advertisers will need to rethink measurement approaches and marketing strategies in order to engage with different audiences and deliver on their needs and behaviours.

* Source: Gartner, Jan 2010. Information week Dec 2009.
** Source: ChinaCCM.com

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