Ever wondered how on earth some projects have been created?
If you’re a creative, designer, developer or techy working in one of the many creative disciplines then no doubt you will spend a good deal of your time researching campaigns, sites, virals, social media etc from your peers, competitors and rivals.
In my experience of working in agencies there are normally two responses to viewing other peoples work. The first and most common (if creatives and designers are involved) is unfortunately to go straight for the jugular and start pointing out flaws, describe in detail how badly it’s been executed, wonder if they didn’t have the budget to finish it or explain how you would have done it differently and obviously better.
The other response is to sit in awe, to call colleagues over, send an email and to say under your breath “I wish I’d thought of that” or “how on earth have they done that?”.
North Kingdom frequently fall into the latter category, they appear to have won just about every major award possible and now they’re giving everyone an insight into how much work they put into their projects. They’re obviously working with considerable budgets but there is no denying the amount of work and detail that is executed at every level.
If you have a bit of time to kill then I suggest you give their site a visit and have a good study of the behind the scenes.