Great digital evolution of the humble car brochure. Executed as an app (for iPhone and Android) that recognises traffic signs and transforms them into features of the new Punto Evo.
Take a picture of a regular road sign and the app recognises the sign if it was a QR code, it then associates each sign with a feature of the car directly related to that sign. The app also doubled up as a game where the user could find and win hidden prizes.
If you can get over the really cheesy voiceover it’s a nice idea!