Bus Stop Derby

Great Interactive bus shelters throughout San Francisco invite commuters to partake in four games based on Yahoo! mobile apps, as part of a neighborhood-on-neighborhood competition. The neighborhood that scores the most points at its shelter wins a block party with OK Go!.

Really nice campaign. People have really taken to gesture driven interfaces and devices (think iPhone, Android, iPad, Samsung Galaxy Tab etc) and mainstream acceptance means the possibilities for great interactive campaigns are almost limitless.

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