Nice site for the new year.
I’m not going to comment on the content or intentions of Nike Better World but I like the mix of JS and HTML 5. Nice use of parallax scrolling and non intrusive navigation.
I did think that this would work really well on the iPad but it doesn’t? I thought that the design and nav would be perfectly suited to multi touch scrolling. Not sure if the iPad version of Safari isn’t handling the code well, or there is a different style sheet for mobile browsers (if the iPad Safari is classified as such?) I will have to investigate further, a real shame.
However I think we’re going to see a lot more if this style of publication/website design that is very image and layout led this year and beyond.